Why press releases are a good thing

March 21, 2011

Last night, we had photographs for a standalone centerpiece, but unfortunately, we had no text. If we had no information and the event was over for the night, we might have run just one photograph and a cutline. Fortunately, I received a press release on my desk about the Spring Break Nationals, an annual mobile electronics show in Daytona Beach, and we used two great photographs by Nigel Cook.

The press release was made up of four paragraphs that gave the who, what, when, where, how and why, and it gave contact information.

See, we do use press releases, especially if they’re well-written. Together, with the help of the metro editor, this is what we came up with on the fly:

That rumble you may have felt as you passed the Ocean Center on Saturday probably came from the wall-shaking sound systems cranked up at the 25th annual Spring Break Nationals in Daytona Beach.

The event, which continues today from 10 a.m. to 6 p.m., is a mobile electronics show with manufacturer displays highlighting automotive sound, vision navigation, Bluetooth devices and other products.

Organizers expect at least 10,000 spectators and more than 1,000 trade participants.

Daytona Beach-based International Auto Sound Challenge Association and two other industry associations brought judges from four of 28 affiliated countries to judge the “Soundoff” event, featuring hundreds of vehicles in a world-final competition.

DJs and performers keep the event lively as contests, custom-car exhibits and educational seminars take place on the convention floor.

Children 12 and under are free with an adult, whose tickets are $15, cash only.

For more information, go to springbreaknationals.com or call 386-767-3030.

(Posted on my website because my work disappears from the News-Journal website after two weeks.)

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